Events + Marketing Insights

Events are a direct connection to your clients' target audience where high ROI has the greatest potential to be realized and measured. Understanding the overall value of your event is a key skill for every event professional, especially when negotiating with vendors.

A well-defined brand strategy should influence the choice of an event venue by ensuring alignment with the brand's values, overall image and strategy to target the intended audience. The venue should complement and enhance the brand experience for attendees.

As we meet the benchmarks and criteria towards B-Corp Certification, sustainability at the the core is an integral and non-negotiable piece of Evo3's business model.

This week at the Northwest Event Show, SimplyX and Evo3 are showcasing their back-end capability to re-energize a marketing campaign by utilizing QR codes on physical items that people use on a daily basis.

While brand color alignment is an efficient method for visibility, developing an original brand palette can be as effective although with a longer runway to launch.

How do we take the idea of sustainable swag from just hitting buzzwords to reality? If done mindfully, businesses can continue to use branded merchandise for marketing and corporate gifting while making a social and environmental impact.