Lynn Edwards

With over three decades of experience in the dynamic world of event planning, Lynn Edwards is a luminary in her field. As Founder and CEO of Proper Planning Lynn has amassed a large and reputable clientele base, planning events of various sizes across a multitude of industries. Now bringing her robust expertise, meticulous attention to detail, visionary approach to event design, and client relationship skills to Evo3, Lynn is here to propel Evo3 Events to the top of the events industry and bring an invaluable dimension to our mission of evolving the events industry.

A sense of place: how brand strategy drives the venue choice

A well-defined brand strategy should influence the choice of an event venue by ensuring alignment with the brand's values, overall image and strategy to target the intended audience. The venue should complement and enhance the brand experience for attendees.
Lynn Edwards
November 30, 2023
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